Brand Development

There has been considerable news coverage lately on the 'Tiger Woods' brand and how it has been damaged. His name has been associated with clothing, sports gear, soft drinks and others and there is a connections with the consumer market that; "if Tiger uses this it must be good".Branding is a mindset and, as a strategic asset, can be used to positively (or negatively) position an organization in the minds of consumers. Consistent presentation is a key factor and this is the way I approach all of my design.

Brand Samples:

I tend to approach any design project with a view to the long term; even if it is only a one off. If I am coming into a project that already has collateral materials I will use these as a reference point and strive for visual consistency. When working with my existing clients, I tend to project design concepts across media and into the future. This creates a strong visual platform on which to build brand recognition. Below are samples of how I have achieved this consistency for past clients.

Click thumbnails to view.

Quadrise - AR, Web Site, PowerPoint - Option1

Quadrise - AR, Web Site, PowerPoint - Option2

Clink link below to download a PDF file of three samples of brand design concepts.

Brand Sample (PDF format)